The headline that has all of Detroit, and the newspaper industry, talking

Posted on September 28, 2011 by

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All newspaper editors know the importance of getting an important story above the fold.
Never before have had any of them had to consider what impact a simple cross fold on the page would do to a headline.

This edition of the Detroit Free Press sitting in a newspaper rack has to make the most experienced editor blush. However, it’s a believable headline. No one would be surprised if the union talked in this manner to a car manufacturer.

Is anyone offended by this headline? Will we ever see a day with expletives in headlines?

Check out how the page should have looked without the fold?

Jim Romenesko, from the Poynter Institute, asked Detroit Free Press editor and publisher Paul Anger about the unfortunate fold.